Professional corporate video requires planning and creativity. It also needs to be launched effectively for it to reach its intended audience.
Global logistics company, Landstar, gets creative with this explainer video. They use symbolism to convey their complex business model in a fun, entertaining way that catches viewers’ attention.
1. Authenticity
Corporate videos are an excellent way to convey a company’s message and build trust. They can be live action or animation and can be hosted on social media platforms or even the company website. This means that they can reach a large audience and potentially convert new customers.
However, it’s important that the video feels authentic. Otherwise, viewers will quickly lose interest and move on. It’s also important to keep in mind that information flows freely today and companies that hide dysfunctional culture or unsustainable practices will be exposed faster than you can say Twitter. A professional production team can ensure that your video is both truthful and engaging.
2. Conciseness
Corporate videos need to get the point across quickly. They need to grab viewers’ attention in a busy digital world and convey a message that’s easy for them to understand.
Whether your company video is designed to attract new customers or educate staff, you can use it to tell a story that highlights your unique value proposition. This will help you stand out from the competition and reach your target audience more effectively.
Using animation is one of the best ways to deliver your message in a compelling and engaging way. SwiftPass is a great example of this, using humor and quick transitions to capture the viewer’s attention.
3. Reliability
The production process of corporate videos requires meticulous attention to detail from scriptwriting and planning to shooting and editing. It is also essential to involve different departments within your organization to bring their expertise and viewpoints to the table, such as marketing professionals to provide insights on branding and audience preferences or HR specialists to ensure that your messaging aligns with company culture.
Corporate videos are a great way to build trust and credibility with your clients, customers, and employees by conveying your brand values and message in a visually appealing and engaging format. Use Moovly’s video maker and collaboration tools to create professional-quality, world-class corporate videos that your audiences will want to watch!
4. Flexibility
Whether it’s a brand video, testimonial video, or an employee engagement video, the creative possibilities for corporate videos are endless. They can help you achieve business goals like building brand awareness, promoting your products or services, and showcasing company culture and values to attract like-minded job candidates.
A comprehensive pre-production plan is critical to a successful production. It allows all stakeholders to align on objectives and ensures that the final product matches your vision. The editing stage is also an opportunity to fine-tune the footage into a sequence that tells your story effectively. For example, if a particular testimonial in your brand video is more engaging than another, you can move it up in the edit to engage viewers throughout.
5. Convenience
Corporate video is often used to promote a company’s brand, showcase its staff and culture, explain the company’s products or services and even attract new employees. Using a corporate video production agency with experience in this type of video production is a great way to get your message across and engage viewers for longer.
It can also be a great way to communicate heavy subject matter in a light-hearted, relatable manner, like when Hubspot CRM created their fun and engaging corporate video that explains their business in a humorous fashion. You can also use a corporate video to drive traffic to your website by hosting the video on popular platforms and then sharing it on social media.
6. Impact
Corporate videos are a powerful tool that helps businesses create a memorable and lasting impression. They can be used for internal or external communications. They can also help a business increase brand awareness, boost website traffic and improve search engine optimization (SEO).
Before creating a corporate video, it is important to consider the goal of the video. This will determine the type of video you create. For example, an explainer video is a great way to communicate complex ideas and products in an easy-to-understand format. Alternatively, recruiting videos showcase a company’s culture and benefits, attracting potential employees. Each video should target a specific audience.
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